Social media optimization is the most popular method to market businesses, companies, and whatever it is that people want to broadcast. For years now, it has been finely tuned with every company spending time and effort to define a powerful strategy to raise site performance on organic listings. But because social media optimization is so time consuming and effort-demanding, most companies resort to social media optimization service. The concept behind social media optimization service is to implement optimization techniques that are not obviously advertising but rather building a brand thru socializing with real people in social media sites. Social media optimization service works in such a way that a site is optimized so that it is easily linked to and more visible to social media searches.

With social media optimization service, the website is more visible to relevant posts, videos, podcasts, etc. By becoming popular in relevant and live discussions, the website builds a reputation and people start to trust in their expertise. This in turn will surely mean more popularity and more viable customers interested in what the business has to offer. Social media optimization service usually follows five rules when conducting SMO for client websites. First off, social media optimization service guarantees increase in the site’s linkability. This is the most basic and most important goal for websites. Most websites are static which means that it is not regularly updated and are only used as storefronts.

In order to increase linkability, social media optimization service will add content or blog to the site. Second rule is that, they make tagging and bookmarking easy. By adding content with convenient quick buttons like that of Digg and Stumbleupon, tagging and bookmarking is a lot easier. Social media optimization service make sure that site contents have relevant tags where readers can automatically find specific content they want. Third, social media optimization service use inbound links as a barometer for success. They gauge the popularity of the site by tracking the rising results of search and overall rankings.

Fourth rule that social media optimization service implement is that they make sure that the site’s content travels. This means broadcasting content thru various social media sites. They use PDFs, audio files, video files, etc to scatter the word out. Social media optimization service submits these objects to various sites. With this, the site’s content travels further, reaching more audiences. More than that, submitting them to related sites will gain more links back to the site. Social media optimization services ensure that this is done properly so as to only gain really related links.

Last rule but not the least, social media optimization service allow sharing of content for one reason and that is to strengthen the sites reach.  By allowing content to be shared, the site is also being broadcasted to larger number of people and possible customers. Take for example Youtube, which is a usual channel for social media optimization service. Its concept of providing a code where people can cut and paste and embed them to their site fuels up the growth. The same way with syndicating content thru RSS, this also makes it easy for other people to build mashups that can drive more traffic and put value to content. So these are all what social media optimization service follows to skyrocket a website.

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About the Author:
Create a buzz about your business and increase your online visibility by hiring a reputable social media optimization service. Know how you can bring your business to the next level at http://jabberstream.com/.
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For small businesses that have already jumped into social media marketing, keeping track of your Facebook activity just got a little easier. (And if you haven’t gotten involved with social marketing yet, what are you waiting for?) Facebook has a tracking feature called Facebook Insights that allows page administrators to measure activity on
their Facebook pages, tracked over a 7-day period. This detailed information is critical to understanding how well your Facebook page is performing for your business.

To see your Facebook activity, all you have to do is log in to your Facebook account, and then click on the Facebook Insights link displayed in the left column of the page (remember, this will be visible only to administrators of the page). Data is typically updated 12 hours after each full day, so you can see fresh stats on how your fans are interacting with your content, and easily watch for trends and overall performance.

You can look at your data in two main ways; 1) by fans that have “interacted” with your page called the Fan Interaction Dashboard, or 2) by all fans of your page, called the Fan Dashboard. An “interaction” occurs when a fan writes on your wall, leaves a comment on a post, or clicks on the “likes this” link on your page. So visitors and fans that simply read your latest information but don’t click on anything or leave a comment will not be counted in this data, but will be counted in the Fan Dashboard instead.

The Fan Interaction Dashboard

Some of the stats available in the Fan Interaction Dashboard include:

Total interactions – the number of wall posts, comments, and “likes”
Interactions per post – the average number of comments, wall posts, and “likes” for each piece of content that you post
Post quality – the score that measures how engaging your content is to visitors – the more engaging your content is, the higher your post quality score will be
Total posts – the number of posts made to your wall or in video

To help boost your interaction stats, you need to encourage visitors to interact with your content in some way. Like any other form of online marketing, you must contribute high-quality content to your Facebook page if you want your fans to actually interact with that content. For instance:

Make sure you post your latest news and events to your Facebook page, so your fans can see your interesting stories or upcoming events and share them with their own networks
Add web video whenever you can, since videos are popular with users and will help engage them
Post photos on your wall that visitors will find interesting – commenting on photos is one of the most common types of interaction on Facebook
Be sure to post regularly – but not too often – to give visitors additional opportunities to interact with your content

When fans interact with your content, it helps distribute your content virally on Facebook, which in turn helps build organic links for you and increases the amount of your high-quality content that gets published and shared in other peoples’ profiles and/or pages.

The Fan Dashboard

The other way to look at your Facebook data is by looking at all fans in the Fan Dashboard, which includes:

Total fans / unsubscribes – The total number of your fans, and the number of fans who have chosen to hide your posts (unsubscribe)
New / removed fans – number of new fans, and number of people who have stopped being a fan of your page
Total page views – the number of times your page has been viewed per day
Media consumption – how many photo views, audio plays, and video plays your content has received

You may have already noticed that within the last few weeks, Facebook has started automatically sending a weekly email to page administrators with a brief summary of their Facebook activity, along with a link to their Facebook Insights stats. This can be a helpful reminder to review your weekly Facebook information, and also to remind you to post your most recent relevant, high-quality content to draw in and engage your visitors.

400 Million Users Can’t Be Wrong

Of course, Facebook is only one of the many social networking platforms that can help you market your small business, but it is certainly the most-used social site today (it has even surpassed Google as the most-visited site on the web!). There are more than 400,000,000 active Facebook users, and that number continues to grow every month. Like it or not, your customers are already using Facebook, and you need to meet them where they are spending their time.

But with Facebook Insights, it is now a little easier to measure how your Facebook page is performing for your business. By watching the data over time, you can identify the things that really capture interest or result in better visitor interactions, then focus your efforts on doing more of those things. The more you can build your fan base, spread your content to others, and provide high-quality information, the better the results from your social marketing efforts.

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About the Author:
Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development.  Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com. Copyright 2010, Five Sparrows. All Rights Reserved.
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Do you still waste your money to buy website traffic ? Buying website traffic, I mean buying visitors. If you buy visitors or planning to buy it, that means you are going to get nothing. You are going to buy pop-ups in this way. If you open your internet browser and a pop-up appears then do you take it seriously? Same happens, with your website when you buy visitors or buy website traffic.

I am not talking about PPC or other sort of advertisement. It really works, but it is very costly project. Today, there is no need to buy website traffic and you can arrange thousands of visitors from social networking sites only.

For example, If you make a good amount of friends on Facebook then you can easily make your fan pages popular and can arrange millions of visitors in a short period of time. Facebook visitors are really good and are easily convertible to customers.

Today, there are lot of methods available with the help of which you can make 5000 facebook friends (maximum limit) in a very short span of time. Just visit google and type “5000 facebook friends in 7 days” and you will find some really great results, free of cost and easy to implement.

Facebook or any other social networking users are in the search of new products. These websites are that much big that you can find get thousands of visitors from them which are interested in your niche. Today, buying visitors has become an old concept. You can use that money on other method that gives you some fruit.

A lot of people are using some methods of getting traffic via Facebook. These methods are really effective and most of them can bring thousands of visitors to your websites in a short span of time. You may get 15000 visitors easily from an average fan page on Facebook.

So, if you want visitors, then I would not recommend to buy it. Just arrange them from social networking sites like Facebook, where they come from naturally and cost you nothing. Click here to find such a good method that allow you to get terrific traffic free of cost from Facebook only.

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About the Author:
Chetan Ahuja is a well known webmaster and SEO expert. He is also acknowledged as advanced methods of marketing and education development.
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