Well into the twenty first century, the urgency that network marketers should feel, regarding the need to establish an online MLM marketing system as their primary method of lead generation, can not be overstated. The unacceptable alternative, of course, would be to become an overbearing, high pressure salesman to your family, friends, peers and people you just met.
Old school multilevel marketers recall those days, only too well. Their collective slogan is, “Never again.” The Internet changed absolutely everything, and it just does not make sense to pretend it does not exist when your competition is taking full advantage of this incredible technology.
In LBI, (Life Before the Internet), network marketers were forced to see every human being on earth as a potential lead, and it was their duty to personally qualify as many people as humanly possible. Their entire day was spent prospecting to everyone they came in contact with, asking them to come to a meeting at a local hotel. During most of the rare instances when someone actually consented to come, they ended up being a no-show, without even making a courtesy call.
You really can’t blame the people. The network marketer was not being very courteous herself, forcing her sales spiel on unsuspecting people and not being willing to accept no for an answer until the seventh time. Needless to say, the turnover rate with this method of lead generation is astronomical. Not many people have the kind of personality to thrive in an environment of so much rejection. Today, even the few who are good at that, have also developed an online MLM marketing system to give them even more business
The Internet, on the other hand, allows you to go about generating leads in the completely opposite manner. You will never again need to beat people silly with manipulative sales techniques, trying to get them to join you, even though they clearly are not interested, and could never be an asset to you. The only individuals you will need to speak with, are people who contact you, requesting information about your program. How sweet is that?
It is even possible to put the entire sign up process on an automated system. It starts when they go to Google and search for what it is that you have to offer. One of the results on the first page of the search results is a link that leads to your website. You site makes a free offer for a valuable report that gives very helpful information.
So they opt in to your email newsletter in order to get your enticement. Your emails are already written in advance and loaded into an auto-responder service which automates the entire process, and lets you continue to give them valuable information and tell them more and more about the benefits of joining your program. They will have the option of reply to your emails, possibly to set up a conversation, but some of your prospects are simply going to sign up, without ever even speaking to you. So now, you are beginning to realize how crucial it is to have an online MLM marketing system.
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