There’s probably much more available information on driving traffic than there is on creating a site that will convert it. It goes beyond that, though, because your site needs to make your visitors, first, want to stay there. Your site’s appearance plays a major role in not only retaining the visitors but also making them come back. Three seconds flat – that’s about how long it takes for people to make a judgment about site. That’s right; you only have a few seconds to make that lasting impression. A clear, simple design with good navigation will fare better than a site lacking in those areas. So taking the time to do this right, the first time, will only help your online business efforts. Ok, we’ll share some more insights about design that will help you with your visitors.
Make sure you have a fast loading website, as not having one is the biggest mistake some webmasters make. People usually have the time to wait for a website to load, yet there are a number of sites online that take way too long to load. To solve this problem, the best web design tip is to use more text and fewer graphics. It’s just as easy as that. While loud graphics/animations may be alright on the eyes but these definitely slow down the load time of the site. For that reason, only use graphics if it’s absolutely needed. If your site is taking more than 10 seconds to load, then there are high chances that you’re losing half of your traffic. A good way to make sure your site loads fast is to check its performance using a slow connection, if you see it’s taking time, then just cut down on the graphics.
Flash can be really tricky, and most people really don’t like it on sites. It’s really true that many people do not have a fast internet connection, and your flash will never live long enough to load for them. Flash and SEO do not go well together, either. The visitor will lose interest if the site takes too much time to open, people online are impatient, so you don’t want them to keep them waiting. Flash was popular a long time ago because it looked cool and it was novel. Impressive and looks good, sure but it still irritates many people. If all you want to do is impress the neighbors – have at it. Other than that, if you’re a business and want to optimize your site, forget flash now.
One more trick you need to remember, which many overlook, is to maintain a narrow layout for your text. You may alienate your visitors if you force them to scroll back and forth to read each line of text, which is annoying to say the least. They may end up leaving your site out of boredom, which is something you really want to avoid.
For this very reason newspapers don’t have long columns. Having narrow text columns not only makes it easier to read but is also visually more enticing. Good design principles include making sure you get all the right stuff in their rightful places. Traffic is vital, of course, but if they all think your site sucks… well, you know what to do.
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